Happy Camper Coffee
Happy Camper Coffee is an original coffee shop design that is meant to be a mobile cafe set in a refurbished camper. It is named after my younger brother Camp Krautter, who came up with the idea. I pulled from classic summer camp aesthetics to build this brand, and the logo was inspired by Scout badges and National Park patches. I included hand lettering and illustrations to align with the handmade and simple vision of Happy Camper Coffee.
Below is some of the process I went through to create Happy Camper's aesthetic.